Bachelor of Arts, School of Business

Students take notes in class

See program requirements, course sequences and more in the Course Catalog.

Program Mission

The mission of the Marketing Program is to develop graduates who add value to an enterprise by applying their knowledge of business and marketing theory and practice, communicating persuasively, and acting with character and compassion. Graduates of the Benedictine College Marketing Program will display the ability to analyze and understand diverse customer needs and create strategic marketing plans to satisfy those customer needs in a competitive business environment.

Degree Objectives

The marketing major is designed to build competency in researching, segmenting and choosing customer marketers, as well as acquiring and growing consumers by delivering superior value.


Clay Johnston, M.B.A.
Assistant Professor and Marketing Program Chair
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Ferrell Academic Center

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Department Faculty

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Other Department Offerings

  • Bachelor of Arts in Accounting, Finance, International Business, and Management
  • Minors in Accounting, Business Administration, Entrepreneurship, and Finance
  • Master of Business Administration (MBA)